We bring brands
and creators together.
Nexton connects brands with creators and TikTok Shop sellers, and supports those partnerships with affiliate programme management, paid distribution and coverage across our own publications.
One operator for the whole chain: the product, the creator, the commission, the media behind it, and the disclosure that has to accompany all of it.
What we do
Brand–creator matchmaking
We match brands with creators whose audience, category and tone actually fit the product, and we brief both sides on what is being claimed and what has to be disclosed.
TikTok Shop partnerships
Product seeding, affiliate commission setup, creator sampling and shoppable video campaigns for sellers operating on TikTok Shop and comparable social commerce platforms.
Affiliate programme management
Programme setup, tracking, offer selection, link and code management, and reporting across networks and in-house programmes.
Owned-audience amplification
Creator-led products can be covered by our publications where they genuinely fit an editorial buying guide or comparison — never as a paid guarantee.
Paid distribution
Paid search, social, native and programmatic distribution behind creator assets and commerce landing pages, measured for traffic quality.
Compliance & disclosure
Every commercial placement is labelled. Affiliate and paid links carry rel="sponsored nofollow", and creator content follows applicable advertising disclosure rules.
How a campaign runs
- Brief
Category, target market, margins, commission structure and the claims that can be supported.
- Creator selection
A shortlist of creators and TikTok Shop partners with fit reasoning, not follower counts alone.
- Activation
Sampling, briefing, affiliate links and codes, content approval and posting windows.
- Scale
Winning assets receive paid distribution; underperforming placements are stopped, not extended.
- Reporting
Clicks, orders, commission, return on ad spend and creator-level performance in one report.
Who we work with
Brands and sellers in our verticals — home & living, appliances, garden, personal finance and adjacent consumer categories — and the creators who are credible in them.
Creators keep editorial control of their own content. Our publications keep editorial control of theirs: commercial relationships never determine editorial conclusions, rankings or recommendations.
We do not buy followers, engagement or fake reviews, and we do not present paid placements as organic coverage.
Tell us the product and the market.
Brands, TikTok Shop sellers, agencies and creators are welcome to get in touch. Include the category, the target market and the commission or budget you are working with.
nexton@nextonholdings.com →Nexton Holdings LLC · Delaware, United States